THERE IS NOTHING WORTH LIVING FOR, IF THERE IS NOTHING WORTH DYING FOR.
— Elizabeth Elliot, Wife of Jim Elliot
RELEASE INTERNATIONAL
This is an inter-denominational Christian ministry working through local church partners in more than 25 countries helping persecuted Christians prayerfully, pastorally and practically.
They smuggle bibles, provide food and teach skill sets for those who are being persecuted. Their long term goal is to not to stop persecution, but to find relief and support for those and families experiencing it.
Their ministry is based on:
Hebrews 13 v 3: ‘Continue to remember those in prison as if you were together with them in prison, and those who are mistreated as if you yourselves were suffering.’
FINAL TRADEMARK
COLOR PALETTE
The final trademark came down to International Release’s main focus: Releasing people. Releasing chains. Releasing hunger. Releasing fear. In this trademark, the word “release” is bigger than the rest of the mark. It shows their dedication to going outside the boundaries for their people. The middle of the prison bars has a cross cut into it. This is to represent the breaking of impossible barriers to bring people the gospel and help them survive.
DRINKING BEER IS EASY. TRASHING YOUR HOTEL ROOM IS EASY. BUT BEING A CHRISTIAN IS A TOUGH CALL. THAT'S REBELLION.
— Alice Cooper
THIS PAST YEAR 3066 CHRISTIANS WERE KILLED.
Part 1 of 3. Curiosity Killed the Cat.
This poster brings awareness to Christian converts who used to be muslim. More and more, muslims are converting to Christianity around the world. If they are caught reading or listening to the bible punishments are life in prison or a death sentence is common. There are some countries where people are still being stoned/beaten/set on fire.
PASTORS WRITE COURSES ON BEING PREPARED FOR PRISON.
Part 2 of 3. Prison Cells for the Christians.
This poster brings awareness to Christians who are in prison. One of Release International main goals is to help the families who have a parent in prison for being a Christian. They make ensure a family’s survival by teaching trade skills so they are able to make a living.
CURRENTLY 215 MILLION CHRISTIANS ARE EXPERIENCING HIGH PERSECUTION.
Part 3 of 3. This Book Evokes Murder
This poster is to bring awareness to Christian converts who are living directly under persecution. The copy writing targeting an audience of American’s who don’t understand the danger of claiming a religion different from the government.
PUBLICATION CAMPAIGN
This book was created for information tables at churches. It is used to give members an idea of who they are helping.
They are true and current stories of imprisoned pastors and women who Release International is supporting. As an added addition, this publication gives the reader an address of each pastor so they can send notes of encouragement.
At the end of the book, there is a poster insert with 90,000 X's. This is the current amount of families affected by Christian persecution every year. It gives the reader a call to action by asking if they are willing to step out of their comfort zones and help support affected families.